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What is SponsorMap™?
SponsorMap™ is a consumer based research tool developed to measure the complex elements of a Property/Brand/Consumer relationship. SponsorMap™ isolates the impact of sponsorship from the marketing mix...
View ArticleStrong Growth for the Global Sponsorship Industry in 2008
Research reports from IEG have shown the very strong growth in the sponsorship industry across all regions to account for US$43.5 billion in 2008. Double digit growth rates have occured over the past...
View ArticleCase Studies for Measuring Sponsorship ROI
SponsorMap provides a methodology to measure sponsorship effectiveness for both sponsors and properties. The attached document provides an overview of SponsorMap and its application for three case...
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